Independent financial advisory consultant are professionals who offer independent advice on financial matters to their clients and recommend suitable financial products from the marketavailable.
The term “Independent Financial Adviser” was coined to describe the advisers working and representing independently for their clients rather than representing an insurance company or bank.
Typically an Independent Financial Advisory Consultant will conduct a detailed survey of a client’s financial position, preferences and objectives; this is sometimes known as a ‘fact-find’. The adviser will then recommend appropriate action to meet the client’s objectives; and if necessary recommend a suitable financial product to match the client’s needs.
To help you better understand the different types of advisers in the market, let me explain to you the different types of financial advisers in Singapore.
Types of “financial advisers” in Singapore?
Tied agents
Agents from insurance company can only sell their own company products and they have a responsibility to act in the best interest of the insurance company that they represent. They will also be the most common agents you will encounter out there. Also… They are unable to sell insurance from other companies. That means if you want to purchase products from other insurance providers, you’d need to engage another tied agent from a different company. Advise given will also be biased towards their own company’s products as they can only sell product/policies from one provider. (E.g: AIA, AXA, Prudential, Great Eastern, Aviva etc)
Financial Advisory Firms by Insurance companies
Insurance companies such as Aviva, Great Eastern, AIA and others have started their own financial advisory companies. (E.g AvivaFA, Great Eastern FA, Qiren by AIA and more) All these FA company is mainly owned by insurance companies so advice given may not be neutral and balance.
Personal Banker
Personal bankers are appointed representative of a bank. They can advise/sell you on products that are only offered by their bank as well as life insurance products from companies that their bank has agreed to distribute from. Which of course advise will be skewed towards their partnership companies due to limited products that they can offer. E.g A personal banker from DBS will be able to advise/sell you products from DBS and Manulife, since Manulife have an existing partnership with DBS.
Independent Financial Advisory Representatives
Independent financial advisory representatives are allowed to advise/sell you products from a wide array of products and services. It is a professional occupation similar to doctors and lawyers. IFA representatives also have the duty to act in the best interest of their clients which they represent.
IFA firms are called independent because they have to be able to advise/sell you products from at least four or more life insurance companies as according to the regulation of MAS (Monetary Authority of Singapore).
Recommendations are to be independent, and they are not allowed by MAS to be influenced by the insurance provider companies, where independent financial advisers have to be neutral, acting in the best interest of their clients and provide unbiased advice that best suits the clients needs will be their utmost priority. Instead of representing any insurance companies, IFA representatives represents the client to get the best suitable products from the insurance/investment companies.
So what is your choice? Which type of financial adviser consultant would you want to engage? Bias or neutral? One or multiple product providers to choose from? An adviser who just want to do a transaction business or an adviser that will walk the financial journey with you? Make the right choice and you will surely be able to attain your financial goals and financial freedom in no time!!